The purpose of a web site is to support and enhance the goals of your business or organization - it is not an end in itself. A web site should be much more than just an on-line brochure, and a well designed web site integrates the following key concepts. What makes the Web such a powerful medium is that it is interactive, and it provides instant access to an incredible depth of information. Good web site design should take full advantage of these capabilities, providing your visitors with easy access to the information, products or service you provide, while making their whole experience stimulating and satisfying. learn more
Cascading Style Sheets (CSS)
In order for content in structured documents to be presented, a set of stylistic rules - describing for example, colors, fonts and layout - must be applied. A collection of stylistic rules is called a style sheet. Style sheets in the form of written documents have a long history of use by editors and typographers to ensure consistency of presentation, spelling and punctuation. In electronic publishing, style sheet languages are mostly used in the context of visual presentation rather than spelling and punctuation.
The same web page can look very different through different browsers. Even different versions of the same browser can change the appearance of a web page. We will view your web site through the most popular versions of Microsoft's Internet Explorer (including AOL's version), Mozilla Firefox, Opera, Chrome, Safari and Netscape's Navigator to make sure the layout is acceptable in all of them.
Search Engine Optimisation (SEO)
As more and more people turn to the web to find products and services they are looking for, search engine positioning & website promotion is playing an essential role for all businesses, large and small. Search engine optimisation should be at the heart of all internet marketing. Visitors from the likes of Google, Yahoo, MSN and AOL are pre-qualified, hot prospects. When used correctly search engines deliver a real return on investment time and time again. If a web user visits a search engine and types in a query related to your company, you know that they are looking for your products and services, there and then. learn more